info@descent.digital

Descent Digital

Marketing and eCommerce for the riders, brands, and innovators of the sports world.

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Our Clients

With over 16 years in the cycle and sports industries, our team have worked with some of the biggest brands.

What We Offer

At Descent Digital, we specialise in helping sports and outdoor brands connect authentically with their audiences through performance-driven digital strategy, content creation and paid advertising. Our work helps brands grow, engage, and thrive online.
There are three core elements to what we do:

Web Design & E-commerce

A strong online presence is essential for any modern brand or reseller. We design and build high-performing websites and e-commerce platforms that not only look exceptional but also deliver results. Whether it is communicating your brand story or providing a seamless shopping experience, we create digital spaces that convert visitors into loyal customers.

Content

Compelling content is at the heart of every successful brand. In today’s digital landscape, social media and online platforms offer endless opportunities for connection, but producing engaging video and visual content takes time, skill, and strategy. Our creative team develops original, high-quality content that captures your brand’s personality and speaks directly to your audience.

Marketing

Content and marketing go hand in hand. Once your message is ready to share, we ensure it reaches the right people. Through targeted paid media campaigns and data-driven marketing strategies, we help brands identify and connect with new audiences. Our approach ensures your message resonates with the customers most likely to engage, buy, and advocate for your brand.

Our Approach

Every brand is unique, with its own goals, audience and challenges. That’s why we start by getting to know your business inside out before building a strategy that truly fits.
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Our first step is simple, we take the time to understand what you do and what you want to achieve. There’s usually no cost for this initial conversation, so please do get in touch. Together, we can gain a clear picture of what’s needed to drive growth and move your business forward.
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Once we understand your objectives, we’ll create a considered plan. Our experienced team will then put that strategy into action, helping your brand thrive and reach its full potential.
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We’re professional yet informal team who’s rather set up a meeting at a trail head than in an office. So please get in touch now.
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Services

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Content creation

We create authentic storytelling that resonates with riders and outdoor enthusiasts, blending brand identity, visuals and tone to define who you are and how you connect.
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Paid Media & Advertising

From Meta and Google Ads to campaign strategy and optimisation, we run paid media that converts, targeting the right audience with the right message.
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E-Commerce & Web Development

We build, optimise and maintain Shopify and Webflow stores designed to sell  fast, reliable and tailored to sport-specific customers.
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SEO & Performance Marketing

Get found by the right people. We combine SEO, analytics and on-site performance improvements to drive long-term visibility and organic growth.
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Social Media & Community Management

We help brands create loyal communities through organic content, storytelling and smart scheduling, turning followers into customers and advocates.
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Brand Management

Your brand matters. We ensure your marketing messages are delivered consistently and in the tone your customers know and trust.

About

James Tennant (Owner) - I’ve spent the past 16 years working in the cycling and niche sports industries. During that time, I’ve helped brands grow, supported retailers in significantly increasing their revenue, and created content that has reached millions of viewers.
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My career began as a cycle mechanic in a small bike shop in the Afan Valley. However, my passion for all things digital soon led me to move into marketing, e-commerce and content creation.
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Descent Digital was born from a love of sport and a deep understanding of how brands thrive online. I’m a rider first and always will be. I’ve never taken on a client whose business I don’t genuinely connect with.
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At Descent Digital, our background in mountain biking and performance sports gives us a unique advantage. We understand the culture, the tone, the customer, and what inspires people to buy, ride and share.
From local shops to international brands, we help businesses tell their story, increase conversions and stand out in a crowded digital landscape.

Contact

No matter what the question, please don’t hesitate to ask. We aim to answer all questions so if you’re ready to work with us or just want to know a location you’ve seen in a video, drop us a line.
info@descent.digital
Based in the UK, working globally.
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