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Descent Digital
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[ Brecon Beacons / Wales ]

Taking work

Growth without the uphill struggle.

We build websites and scale businesses through modern digital marketing. No jargon, no acronyms.

You focus on your business, we drive the growth.

Start a projectSee our work

Why the arrowpoints down

We could have raided the thesaurus and come up with another generic 'going up' sounding agency name. But starting or growing a business should never feel like an uphill struggle.

Maybe it's the gravity sports influence, where getting to the top is the price you pay for the good times. That's become our ethos: we shoulder the hard part of the journey.

ShowreelBuilt in the Brecon Beacons

20+Years
Marketing and e-commerce experience
30+Websites
Built, improved and grown
6Niches
Industries covered to date

[ Where do you want to take your business? ]

Two paths. One team.

Descent Digital is a web design and marketing agency working globally with roots in the Welsh hills. We build beautiful, high-performance websites and Shopify stores, then help them grow with SEO, paid ads and content. Either way, the hard part's ours, the engineering, the testing, the unglamorous detail that makes the difference to your growth.

For founders

Launch.

Take an idea to a live, selling business. We build the site, set up the store, and get the foundations right so you are not rebuilding in a year.

  • Website design
  • Premium web builds
  • Shopify & e-commerce
See the Launch services

For owners

Grow.

Increase the revenue of a business that already exists. We take on the channels, the reporting, and the unglamorous maintenance work.

  • SEO & AEO, content, paid ads
  • E-commerce management, CRO
  • Email, analytics, local SEO, social
See the Grow services

[ How it should feel ]

Growth shouldn't be an
uphill struggle

We do the climb. You get the descent.

[ What we do ]

Five areas of work.One team.

[ Selected work ]

Some of the sites we've had a hand in.

Travel companies, a brewery, bike brands, a pet shop and specialist retailers. Mostly small businesses that want straight answers and a site that works.

See all the work, plus the software we build→

[ Our own software ]

We build tools as well as websites.

When nothing off the shelf does the job properly, we write our own. Pinscribe is a WordPress plugin that turns the posts you already write into a searchable map, with listing cards, filters and routes.

Coming next: a headless B2B platform for Shopify. Trade customers get a fast, made-to-measure ordering experience, and the business keeps running everything from the Shopify admin it already knows.

Visit pinscribe.app (opens in a new tab)About Pinscribe
Pinscribe website (opens in a new tab)
pinscribe.app
The Pinscribe homepage: write it, pin it

[ What you can expect ]

How we work differently.

Reports you need a glossary to read. Big numbers that never connect to sales. Results that include customers you already had. We keep it simple instead: clear reports, honest numbers and straight answers, from the people doing the work.

Why we work this way→

  1. You own everything

    Domain, hosting, analytics, ad accounts. Always in your name.

  2. Plain-English reporting

    If a report needs a glossary, we have failed to write it properly.

  3. No billing for results you already had

    We tell you what was already working before we start counting.

[ Common questions ]

Straight answers

Are you based in Wales or do you work further afield?
Both. We are based in the Brecon Beacons and work with Welsh businesses day to day, but we also build for clients across the UK and beyond. Where you are based does not change how we work.
Can I keep full ownership of my website and accounts?
Yes, always. Your domain, hosting, analytics and ad accounts stay in your name from day one. There is no lock-in, and if you ever leave, you leave with everything.
How is Descent different from a typical agency?
We do not bill for traffic you already had, and we do not hide behind jargon in reporting. Everything is explained in plain English, and you can ask why at any point without getting a glossary back.
Do you work with brand-new businesses or only established ones?
Both, through two different tracks. Launch is for founders taking an idea to a live, selling business. Grow is for owners scaling one that already exists.
What does a typical project cost?
Websites start at £2,000, Shopify stores at £3,500, and monthly Grow work at £750 a month. Every project gets a fixed quote before it starts, so the number you agree is the number you pay. The pricing page has the full ranges.

[ Contact ]

Start with a conversation, not a pitch.

Tell us where you are starting from and we will tell you honestly whether we are the right fit.

Book a discovery callinfo@descent.digital
James, Founder at Descent Digital

Rather just message?

Reach James directly on Telegram. No form, no account manager, no waiting for a reply that never comes.

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