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Descent Digital

[ Launch · Services ]

Premium and cinematic web builds.

Websites with motion, 3D and animation, built to stay fast.

This is our most involved kind of build: scroll-driven storytelling, WebGL and 3D, and custom motion, for brands where the website is a big part of the experience. It is built on Next.js with GSAP and react-three-fiber, and performance is treated as part of the design rather than an afterthought. It is not right for every business and we will tell you honestly if a simpler build would serve you better.

The word flow rendered as a 3D sculpture

When is a premium build actually worth it?

When the website is the product experience, not a brochure for it. Launch brands, high-consideration purchases, anything where feeling premium justifies a higher price, and anywhere your competitors all look identical.

When it is not worth it: local service businesses, straightforward e-commerce with tight margins, or anyone whose real problem is that nobody is visiting the site yet.

Traffic first, cinema second. We will say so if that is your situation.

Does animation slow the site down?

Badly built animation does, which is why most of these sites are slow.

Done properly, the heavy work is deferred, assets are compressed to the bone, and motion is built to run on the graphics card rather than fighting the browser. Every build gets tested on a mid-range Android on a normal connection, not just on a fast laptop.

The target is a site that feels effortless. Which, given the name above the door, is rather the point: the build is the climb, the ride is the drop.

Code open in an editor on a dark screen

What does the process look like?

Discovery and concept first, then a moodboard and motion direction so you can see the feel before anything is built. Then design, then build in stages you can watch progress on a live preview link.

Six to twelve weeks typically. There is a fixed quote before it starts, and if the scope changes we agree the cost before we do the work, never after.

Material samples and a notebook laid out for a design project

[ What's included ]

What you get.

  1. 01

    Concept and motion direction

    A moodboard and motion studies, so you can see the feel before anything is built.

  2. 02

    Custom design

    Every page designed for this brand, not adapted from a template.

  3. 03

    Built on Next.js

    With GSAP for motion and react-three-fiber where 3D is involved. Standard tools any good developer can work with.

  4. 04

    Performance testing

    Tested on a mid-range Android phone on a normal connection, not just a fast laptop.

  5. 05

    Your code, your hosting

    The code lives in your repository and the hosting is in your account.

  6. 06

    Handover

    Documentation and a walkthrough, so the site is not dependent on us.

[ How it works ]

From first call to launch.

  1. Start

    Discovery call

    Free. Bring the brands and sites you like and we will talk through what is realistic.

  2. Weeks 1 to 2

    Concept

    Moodboard, motion direction and a fixed quote.

  3. Weeks 3 to 6

    Design

    Key pages designed and agreed before the build starts.

  4. Weeks 6 to 12

    Build and launch

    Built in stages on a live preview link, then tested and launched.

[ FAQs ]

Questions people ask us

Will a fancy site actually make me more money?
Sometimes yes, sometimes no, and the honest answer depends entirely on your situation. If your brand competes on feel, if you are premium-priced, or if a memorable experience drives word of mouth in your sector, then yes, and it can make a real difference. If your visitors are comparing prices and want the fastest route to checkout, a cinematic build can actively get in the way. We would rather turn down the bigger project than sell you one that hurts conversion.
Can you make my current site look like this?
Rarely worth it. These builds are architectural: the animation, the structure and the performance strategy are decided together at the start. Bolting heavy motion onto an existing template usually produces something slow and slightly awkward. What can be done cheaply is targeted motion on key pages, which gets you some of the feel without the rebuild. That is often the sensible middle option and we will suggest it when it fits.
What technology do you use, and can someone else maintain it?
Next.js hosted on Vercel, with GSAP for motion and react-three-fiber where 3D is involved. All standard, widely used tools with large developer communities, deliberately, so you are never locked to us. The code lives in your repository under your account. Any competent front-end developer can pick it up, which is exactly how it should be. Lock-in is a business model, not a technical requirement.
How much does a premium build cost?
The band starts at £8,000 and rises with the ambition of the motion and the amount of custom 3D work. Every project is fixed-quoted after a scoping conversation so you are never guessing. If your budget does not reach it, say so early: there is usually a version of the idea that delivers most of the impact at a fraction of the cost, and we would rather build that well than stretch a budget thin across something too ambitious.

[ Contact ]

Show me the idea

Book a free discovery call and bring the brands you wish you looked like.

James, Founder at Descent Digital

Rather just message?

Reach James directly on Telegram. No form, no account manager, no waiting for a reply that never comes.