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Descent Digital

[ Pricing ]

Pricing.

Our prices, published, so you can see if we are a fit before you get in touch.

Most agencies hide pricing behind a contact form so they can size you up first. We would rather you knew now. Below are the actual bands we work in: a Launch website, a Shopify store, a premium animated build, and monthly Grow work. Every project gets a fixed quote before it starts, so the number you agree is the number you pay. If your budget is under the bottom band, say so on the call and we will tell you honestly whether it is doable or point you somewhere better.

A calculator and pen on a printed budget
  • Launch website

    £2,000 to £4,500fixed quote

    A business that needs a clear, fast website that brings in enquiries.

    • Up to around six pages, designed for phones first
    • Copy structure and search basics
    • Analytics set up in your own account
    • Launch checks and a handover session
    • Two weeks of small changes after launch

    Timeline: Three to five weeks

    What's involved→
  • Shopify store

    £3,500 to £8,000fixed quote

    A business selling products online, starting fresh or moving from another platform.

    • Theme design and development
    • Products and collections organised for browsing
    • Payments, shipping and tax set up
    • Sales tracking in your own accounts
    • Training on running the store

    Timeline: Four to eight weeks. Migrations and large catalogues sit at the upper end.

    What's involved→
  • Premium build

    £8,000 to £20,000+fixed quote

    Brands where the website is a big part of the experience.

    • Concept, moodboard and motion direction
    • Custom design for every page
    • Scroll animation, WebGL and 3D where it helps
    • Performance testing on a mid-range phone
    • Code in your repository, hosting in your account

    Timeline: Six to twelve weeks

    What's involved→
  • Monthly Grow work

    £750 to £2,500per month

    A business that already trades and wants more from it.

    • Search, ads management, content, email or store work, or a mix
    • A one-page report every month
    • Branded and non-branded results kept apart
    • A flat fee: we never take a percentage of ad spend
    • Thirty days' notice after the first three months

    Timeline: Ongoing. The first month is mostly setup.

    What's involved→

[ Every project ]

Whatever you spend, you get these.

  1. 01

    A fixed quote

    Agreed in writing before work starts. If the scope changes, we agree the cost first.

  2. 02

    Accounts in your name

    Domain, hosting, analytics and ad accounts are yours from day one.

  3. 03

    A proper handover

    You are shown how to run what we build, not left dependent on us.

  4. 04

    Plain-English reporting

    On anything ongoing, a single page each month you can read in five minutes.

[ The small print ]

Paid separately, in your name.

These are not in our prices. They go on your own card, in your own accounts, so you own them and keep them if you ever move on. We never mark them up.

  • Ad spend
  • Domain registration
  • Hosting
  • App and plugin subscriptions

[ Paying ]

How payment works.

  1. To book

    Deposit

    Secures your slot in the schedule.

  2. Halfway

    Second payment

    Once the agreed halfway point is reached.

  3. Before launch

    Balance

    Paid before the site goes live.

  4. Monthly work

    In advance

    Billed each month, with thirty days' notice to stop.

[ FAQs ]

Questions people ask us

Why publish prices when most agencies do not?
Because hidden pricing exists to protect the seller, not you. It lets a quote be built around what you look like you can afford rather than what the work costs. Publishing bands means you can rule us out in ten seconds if the numbers do not fit, which saves us both a call. The honest exception: genuinely complex projects do need scoping before a number is possible, which is why these are bands and the fixed quote comes after the discovery call.
Do you charge for the discovery call or a quote?
No. The call is thirty minutes, free, and you get an honest read on your situation whether or not we work together. The written quote afterwards is free too. If a project needs deep technical scoping before anyone could responsibly price it, we will tell you that on the call and quote separately for the scoping work rather than guessing at a number and correcting it later with an invoice you did not expect.
What is not included in the price?
Ad spend, domain registration, hosting and any third-party app or plugin subscriptions. These go in your name, on your card, so you own them and can walk away with them. Some agencies bundle these in and quietly keep the accounts, which is how businesses end up unable to access their own website. If you want, we will set them all up with you on a screen share so you know exactly what you are paying for.
Can I pay in stages?
Yes. Builds are normally split across a deposit to book the slot, a payment at the halfway point, and the balance before launch. For larger projects we can spread it further. Monthly work is billed monthly in advance and you can stop with thirty days' notice after the initial period. No long lock-ins, because a retainer should be renewed by results, not enforced by a contract.

[ Contact ]

Let's find your number

Book a free discovery call and leave with a fixed quote, not a range.

James, Founder at Descent Digital

Rather just message?

Reach James directly on Telegram. No form, no account manager, no waiting for a reply that never comes.