[ Grow · Services ]
Analytics and tracking.
Numbers you can trust, in accounts with your name on them.
This is the plumbing underneath everything else: GA4 configured properly, conversion tracking that fires accurately, and ad platform data that agrees with reality. It matters because every other decision rests on it. Broken tracking means months of budget allocated on numbers that were quietly wrong, and it is far more common than anyone admits. Setup is usually a one-off project with an audit first. If you take one thing from this page, go and check whether your conversions are actually recording.
How do I know if my tracking is broken?
Test it yourself, right now, in about ten minutes.
Complete a purchase or submit an enquiry form on your own site, then check whether it appears in GA4 and in your ad platform within a day. Then compare last month's conversions in analytics against the actual orders or enquiries you received.
If the numbers disagree wildly, they have probably been disagreeing for a long time.
Why does GA4 never match my Shopify numbers?
Some difference is normal and expected: consent settings, blockers, attribution windows and different definitions of a session all cause honest variance.
A gap of a few per cent is life. A gap of forty per cent is a fault.
The important thing is knowing which you have got. Most businesses have never checked, then make budget decisions on the difference without realising it.
Who should own the analytics account?
You, always, and this one has bite.
Analytics and ad accounts created under an agency's ownership mean that leaving costs you every bit of history: the conversion data, the audiences, the seasonal baselines you cannot rebuild.
Go and look at whose email is the owner on your GA4 property. If it is not yours or an employee's, that is worth fixing today, whoever ends up doing your marketing.
[ Check it yourself ]
Three checks you can run today.
No login for us, no audit fee. Each takes a few minutes in your own account.
- 01
Does a conversion actually record?
Submit a form or place a test order on your own site, then watch for it to appear. If it never does, nothing since launch has been measured properly.
Where: GA4 › Reports › Realtime
- 02
Who owns your analytics?
Check which email addresses have administrator access. Yours, or someone in your business, should be one of them.
Where: GA4 › Admin › Property access management
- 03
Do the numbers agree?
Compare last month's purchases in GA4 with the orders in Shopify. A small gap is normal. A large one is a fault.
Where: GA4 › Reports › Monetisation, then Shopify › Orders
[ What's included ]
What you get.
01
Tracking audit
What is recording, what is not, and how far your numbers are from reality.
02
GA4 set up properly
Configured in your own account, with the events that matter to your business.
03
Conversion tracking
Forms, calls, bookings and purchases tracked and tested end to end.
04
Ad platforms in step
Google Ads and Meta receiving the same conversions your analytics records.
05
Shopify reconciled
Analytics checked against real orders, so you know the size of the gap.
06
Ownership sorted
Every property and account moved into your name if it is not already.
[ How it works ]
From audit to numbers you can trust.
First
Audit
We check what is recording, what is not, and how far the numbers are from your real orders and enquiries.
Then
Fix and test
Tracking rebuilt or repaired, with every conversion tested end to end.
After
Check against reality
A few weeks later we compare the numbers with your actual sales, so you know they hold up.
Always
In your name
Every account and property ends up owned by you, with us as users.
[ Is it a good fit? ]
Who this suits, and who it does not.
A good fit
- You spend money on ads and make decisions from the results.
- Your analytics and your real orders do not match.
- You are not sure tracking was ever set up properly.
Probably not right yet
- You only want a rough visitor count. The free defaults may be enough.
[ Cost ]
What it costs.
An audit and fix is a fixed-price project, quoted after a free look at your current setup. Server-side tracking, where it is worth it, is quoted separately.
See all pricing→[ FAQs ]
Questions people ask us
- Is this not included when someone builds my website?
- It should be, and we include it in our builds, but plenty of sites launch with tracking half-configured or copied from a template and never tested. The tell is a site that has been live for a year with conversion numbers nobody has ever questioned. It costs nothing to verify: submit a form, then look for it in the data. If it is not there, everything you have concluded about your marketing since launch is built on sand.
- What is server-side tracking and do I need it?
- It is a way of recording events through your own server rather than relying entirely on the visitor's browser, which improves accuracy as browsers and blockers get stricter. Larger e-commerce businesses spending meaningfully on ads usually benefit. Smaller businesses often do not need the extra complexity or cost yet. We will tell you honestly which side of the line you are on, because it is the sort of thing that gets sold on jargon rather than need.
- Can you fix tracking without rebuilding my site?
- Almost always, yes. Tracking sits on top of the site rather than inside its foundations, so it can usually be repaired or rebuilt without touching the design. That includes migrating from old setups, fixing duplicate conversions, and getting Shopify, GA4 and your ad accounts telling the same story. If someone tells you a full rebuild is required to fix tracking, ask them to explain exactly why, in plain English.
[ Related services ]
More ways we help you grow
Ecommerce management
We run and improve your store month to month, so you do not have to.
SEO and AEO
Rank in search and get cited by AI answer engines like ChatGPT and AI Overviews.
Content marketing
Useful pages and guides that answer the questions your customers ask.
Google and Meta ads
Google and Meta campaigns built, run and measured against revenue.
Email and lifecycle marketing
Klaviyo flows and campaigns that bring customers back.
Conversion rate optimisation
More sales and enquiries from the visitors you already have.
Local SEO and Google Business Profile
Google Business Profile and local search, for customers nearby.
Social media management
Organic social, delivered with specialist partners.
[ Contact ]
Test your own tracking, then let's talk
Submit a form or place a test order, see if it lands in GA4, and book a free call if it does not.
Rather just message?
Reach James directly on Telegram. No form, no account manager, no waiting for a reply that never comes.