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Descent Digital

[ Work ]

Sites, plugins and platforms.

Some of the websites and stores we have had a hand in, and the software we build ourselves.

We design, build and grow websites and Shopify stores for businesses in travel, cycling, food and drink, and specialist retail. When an off-the-shelf tool does not fit, we write our own: WordPress plugins like Pinscribe, and a headless B2B platform for Shopify that is in development now.

A designer's desk with two screens showing store layouts
Crafty Canary Brewery (opens in a new tab)
craftycanary.beer
Crafty Canary Brewery on desktop

Featured: Crafty Canary Brewery, a custom-built site for a micro brewery in the Afan Valley, on desktop and mobile.

[ Custom WordPress plugins ]

Custom plugins, when nothing on the shelf fits.

Most sites need a plugin or two. Sometimes nothing on the shelf does the job without dragging in a dozen things you didn't ask for, so we build it properly: one job, done well, and nothing left behind if you ever switch it off.

Pinscribe.

Turns the posts you already write into a searchable map, with listing cards, filters and routes. No API keys and no separate directory to maintain: the locations live on your own posts, so remove the plugin and every post is still there. Running live on BBQ Travel Club.

The Global BBQ Map on BBQ Travel Club (opens in a new tab)
bbqtravelclub.com/global-bbq-map
A world map of barbecue restaurants, events and cooking schools, with numbered clusters and category filters
Pinscribe running on BBQ Travel Club's Global BBQ Map.
  • No keys or sign-ups

    The map works as soon as it is installed.

  • Your posts stay yours

    Locations are stored on your own posts, so removing it loses nothing.

  • Built to explore

    Filters, search, Near me, listing cards and routes.

  • Fits your editor

    A block for the WordPress editor and a widget for Elementor.

[ In the workshop ]

A headless B2B platform for Shopify.

An order being packed and taped for dispatch

Trade buyers don't shop like the public. They reorder the same lines, they expect their own prices, and they have no patience for a checkout built for a one-off gift purchase.

So we are building a B2B front end that runs on Shopify underneath: a fast, custom ordering experience for trade customers, with the business still running everything from the Shopify admin it already knows. Early looks are open now: if you sell to trade on Shopify, tell us and we will show you round.

Status
In development
Built on
Shopify, headless
For
Brands selling to trade and wholesale
Early access
Open now

[ Contact ]

Want work like this?

Tell us what you are trying to do. The first conversation is free, in plain English, no pressure, and you will leave it knowing exactly what needs to happen next.

James, Founder at Descent Digital

Rather just message?

Reach James directly on Telegram. No form, no account manager, no waiting for a reply that never comes.