[ Grow · Services ]
Google and Meta ads.
Your account, your data, your money, spent where you can see it.
We run Google Ads and paid social for UK businesses, always inside accounts you own. Fees are for management only: we never mark up ad spend, and your card pays the platforms directly. Every report separates branded spend from non-branded, so you can see whether you are buying new customers or paying to reach people who were already searching for you by name. If the ads are not returning, we will say so and recommend stopping rather than quietly renewing.
Am I paying for traffic I already had?
Possibly, and you can check it today. Open your Google Ads search terms report and find every term containing your brand name. Those are people who were already looking for you.
Some of that spend can be legitimate: if a competitor is bidding on your name, defending the slot is worth doing. The difference is disclosure. An honest setup shows you the branded spend, explains what it is defending against, and never lets it inflate the headline results.
Who should own the ad account?
You. Always.
When an agency runs ads from its own account, leaving means losing the entire history: the conversion data, the learning, the audiences. That is not a technical necessity, it is a retention strategy.
We work as a user on your account. If we part ways, you keep everything and the next person picks up where we left off. Check whose name is on your ad account right now.
How much should I spend to start?
Enough to gather data, which usually means a few hundred pounds a month minimum for search, and being ruthless about which campaigns get it.
Small budgets do work, but only if they are focused on the terms nearest to buying rather than spread across everything.
If your budget is too small for the market you are in, we will tell you on the call and suggest spending it elsewhere instead. That conversation costs you nothing and saves you plenty.
[ The monthly report ]
One page. Plain English.
Every month you get a single page: one sentence on how it went, the money split into branded and non-branded, what we did, what worked, what did not, and what we plan next and why.
The branded split is the important part. It shows how much of the result came from people who were already looking for you, so the headline number cannot flatter us.
Monthly ads report
Example
A steady month: new-customer sales up, branded spend trimmed, one campaign paused.
- Non-branded
- New customers who did not know you
- Spend £1,240Sales £5,980
- Branded
- People already searching for your name
- Spend £180Sales £2,310
What we did
Cut 41 search terms that had spent without a sale. Moved budget to the two best-selling product groups.
What did not work
The new video ads. Paused after three weeks with no sales.
Next month
Test a lower price point in Shopping ads, because add-to-basket rates drop sharply above £60.
[ Check it yourself ]
Three checks you can run today.
No login for us, no audit fee. Each takes a few minutes in your own account.
- 01
How much goes on your own name?
Find every search term containing your brand name and add up the spend and conversions. That is money spent reaching people who were already looking for you.
Where: Google Ads › Insights and reports › Search terms
- 02
Who owns the account?
Look at who has admin access. If nobody from your business is an admin, you do not control the account or its history.
Where: Google Ads › Admin › Access and security
- 03
Are sales actually being recorded?
Make a test enquiry or purchase on your own site, then check whether it shows up as a conversion within a day.
Where: Google Ads › Goals › Conversions
[ Platforms ]
Where we run ads.
Google Search
Ads on the search results for the terms closest to buying. Usually the place to start.
Google Shopping and Performance Max
Product ads for online shops, fed from your product catalogue.
Meta: Facebook and Instagram
For products people need to see before they want them, and for reaching past customers again.
Remarketing
Ads to people who visited without buying, kept to sensible limits so they are not followed around for weeks.
[ What's included ]
What you get.
01
Accounts in your name
Google Ads and Meta accounts set up or audited under your ownership, paid on your card.
02
Tracking checked first
Conversions tested before any money is spent, so the results mean something.
03
Branded and non-branded kept apart
Separate campaigns, so you can see what is new demand and what is people already looking for you.
04
Weekly search term reviews
Wasted terms cut and useful ones expanded, every week.
05
Ads that match the page
Ad copy and landing pages checked together, so the click leads somewhere that converts.
06
A flat monthly fee
No percentage of spend, and a one-page report each month showing what the money did.
[ How it works ]
From first call to a working account.
Start
Discovery call
Free. Bring your account and we will look through the search terms together.
Week 1
Audit and tracking
Tracking fixed or set up, waste identified, and a campaign plan with a budget.
Weeks 2 to 4
Learning period
Campaigns gather data. We cut what is not working as it shows up.
Months 2 to 3
Judge it properly
This is when you can tell whether the channel works for you. If it does not, we will say so.
[ Is it a good fit? ]
Who this suits, and who it does not.
A good fit
- You can measure sales or enquiries online, or are happy for us to set that up first.
- Your margins leave room to pay for a click.
- You can put at least a few hundred pounds a month into search.
- You want to see exactly where the money goes.
Probably not right yet
- A low-margin product in an expensive auction, where SEO may be the better route.
- No way yet to track a sale or an enquiry.
- A website that is not converting the visitors it already gets. Fix that first.
- You need guaranteed results in the first fortnight.
[ Cost ]
What it costs.
Ad management is part of our monthly Grow work, from £750 to £2,500 a month depending on scope. Your ad spend is separate: it goes straight to Google or Meta on your own card, and we never mark it up.
See all pricing→[ FAQs ]
Questions people ask us
- Do you charge a percentage of ad spend?
- No. Percentage-of-spend pricing rewards an agency for spending more of your money, which is a strange incentive to build a relationship on. We charge a flat monthly management fee agreed in advance, so if we recommend cutting spend on a campaign that is not working, our income does not drop because of it. Your ad budget goes directly to Google or Meta on your own card, and we never touch it or mark it up.
- How quickly will ads work?
- Faster than SEO, but not instantly. The first two to four weeks are learning: gathering data, cutting waste, finding which terms and audiences convert. Judge the account on months two and three, not on week one. If something is clearly broken it will show early, and if the numbers say the channel is not right for your business, we will recommend stopping rather than letting it roll on quietly. That call is part of the job.
- Should I run ads or do SEO first?
- Usually ads first if you need revenue now and SEO alongside for the long game, but it depends on margin and market. Ads buy immediate visibility and, crucially, data: within a month you will know exactly which search terms convert, which then tells you what to build your SEO around. The honest exception is a low-margin product in an expensive auction, where paid may never pay back and organic is the only sensible route.
- What if I already have campaigns running?
- Bring them to the call. We will look at the account with you and tell you what we would change, including if the answer is "this is set up well, leave it alone". Common quick wins are pausing terms that have spent for months without converting, fixing conversion tracking that has been silently broken, and separating branded from non-branded campaigns so you can finally see what the money is really doing.
[ Related services ]
More ways we help you grow
Ecommerce management
We run and improve your store month to month, so you do not have to.
SEO and AEO
Rank in search and get cited by AI answer engines like ChatGPT and AI Overviews.
Content marketing
Useful pages and guides that answer the questions your customers ask.
Email and lifecycle marketing
Klaviyo flows and campaigns that bring customers back.
Conversion rate optimisation
More sales and enquiries from the visitors you already have.
Analytics and tracking
GA4 and conversion tracking set up so the numbers are right.
Local SEO and Google Business Profile
Google Business Profile and local search, for customers nearby.
Social media management
Organic social, delivered with specialist partners.
[ Contact ]
Check your search terms, then let's talk
Open your search terms report, filter by your own brand name, and book a free call to go through it.
Rather just message?
Reach James directly on Telegram. No form, no account manager, no waiting for a reply that never comes.